It’s not just meat.
How do you showcase the length and breadth of a subscription service that not only delivers grass-fed, grass-finished beef, organic free-range chicken, humanely-raised pork, and wild-caught seafood but also does it at your convenience at the best price?
Well, you tell the whole story. That’s what we did for the yearly campaign of ButcherBox
ButcherBox’s campaign of the year 2023: It is not JUST meat.
My role: Coming up with the concept and copywriting.