Challenge- Launch “Bonus Bucks” for JCPenney in a fun cool social campaign.
THAT’S SO BONUS
Let’s get “Bonus” trending by turning it into the new hot adjective like “fleek” or “lit.” We’ll capture a series of families celebrating each other’s personal style and love for each other by using the word “Bonus.” All the while, JCPenney products are at the heart of each story.