The challenge with CALIA SS20 campaign was conveying the delicate balance of how women feel guilty if they take time for themselves and how they also feel guilty when they aren’t able to. This campaign became a true test of developing the right message in the correct tone and thankfully it turned out to be a success. At the end, it’s about making time for yourself so you can be the best you for everyone else in your life.
The campaign continued to SS21