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There’s too much pressure to be perfect, especially when we put it on our own selves.
In 2021, SoulCycle created a campaign that speaks to the side of us that wants freedom to just be. Speaking to the rider—to take a break during the ride if they want to as well as non-riders—to break out of perfectionism in their daily lives. Inspiring people to not do anything because they should, to do things only when they want to, and only because they want to.